Ever since I first started my blog, I’ve constantly been told that I need to pick a niche and only ever write about that particular topic. If I didn’t then I’d have no readers, my blog would never take off and I wouldn’t be a “successful” blogger.
Considering I had over 30,000 views in 2018 on my very non-niched blog, I think we can safely say that’s not quite acurate!
Not that there’s anything wrong with having a niche (some of my favourite blogs to read are quite niche with their content), but its just not for me. I could never be one of those bloggers who sticks to one topic, mostly because I have a lot of different passions and options which I want to talk about and share.
That and I think I’d run out of ideas for posts pretty quickly!
Even though I call myself a mental health blogger when I’m asked what I write about, I cover so much more than that. I have posts on sex and relationships, social issues, blogging tips and even a bit of beauty thrown into the mix.
True some of these posts do better than others, but thats the case with every blog I think – regardless of if you stick to a niche or not. There are so many factors that go into how well a post will do, and quite a few of them are outside our control. All we can do is create content that we’re proud of, promote it on our social channels and hope that other people love it as much as we do.
At the end of the day, “successful” means something different to each individual blogger.
I remember when I first started blogging and I considered my day a success if I got into double digits with my views. Now I aim to hit triple digits, yet I know that there are bloggers out there that get ten times that number of views a day.
Of course not!
They’ve probably been blogging for a lot longer than I have, and have put in a lot of time, effort and hard work to get where there are today. If I look back to where I was even just 6 months ago, I’ve made so much progress from where I was. Not just in terms of numbers, but in how confident I am in my own content. I love what I’m doing right now and when I look back at this period in a years time, I’ll be able to see the progress and growth I’ve made since then too.
We need to stop comparing ourselves to other people and their “success”, and start focusing on our own. Set your own goals and intentions and ignore what everyone else is doing, because their journey is different to yours.
I’m a successful blogger because I choose to see myself as one; I have a blog and people enjoy reading my content. Not only that but I regularly receive messages saying that I’ve helped people through my content; either with ideas and tips or just because I was willing to speak out about a condition they have too and make it seem more “normal”.
That to me is what makes my blog a success.
What are your thoughts on niches? Do you have one and if so, why/why not?
Thanks for stopping by! I’m a twenty-five-year-old digital media graduate with a passion for writing and a desire to change the way we view mental health and autism. I’ve owned jademarie.co.uk for nearly two years now, and its slowly changed from a place where I would brain dump whatever was going through my head that day, into a place where people can come for help, advice and hopefully a bit of a laugh. I do occasionally come out with a witty sentence or two. Mostly by accident.