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How I Use Pinterest To Drive Traffic To My Blog

26/10/2018

*this post contains affiliate links

Pinterest has become the main way I drive traffic to my blog over the past 6 months. Don’t get me wrong, I still get traffic from other sources like Twitter, but I can guarantee getting 2,000+ views a month from Pinterest alone. 

Best of all, it takes very little effort to do! 

I’m currently working on an eBook for my store, that is going to go into this subject in a lot more detail, but I wanted to create a basic post on the subject for people who can’t (or don’t want to) buy the eBook. 

How I Use Pinterest To Drive Traffic To My Blog

Pin regularly throughout the day 

Since I started to pin regularly, I’ve noticed a huge increate with my engagement. Originally I’d go on a huge pinning spree every 4/5 hours, but I noticed that doing that didn’t really help my engagement – in fact it seemed to harm it. 

So I started to pin around 15 – 20 pins every hour, and I noticed a big difference. 

I’ve recently started using Tailwind* to test out if it’s worth the hype, and so far I’m liking it. I originally tried out the 100 pin free trial, but I didn’t really notice any difference; it can sometimes take weeks to notice a real difference in engagement on Pinterest, which isn’t really possible with the trial.

If you’re interested in giving Tailwind a go, you can get $15 free credit when you sign up with my referral link*. 

Even though I now use Tailwind, I still pin manually throughout the day. 

I got myself into the habit of pinning whenever I’m having a break from work; if I go to get a drink, make myself some food, stretch my legs – I’ll take a few minutes to pin some things to my boards. 

It can take a while to get into the habit, but once you do, you’ll hardly even notice you’re doing it! 

Create dedicated promotional pins

Sounds complicated, but its actually pretty easy. 

Canva have a lot of templates for Pinterest graphics, and each one can be completely customised to fit your brand. Make sure they include an eye catching image (either stock or one you’ve taken yourself) and the title of your blog post. 

I’d personally recommend using two different fonts for these pins; one for the main body of text (ordinary and easy to read) and then a fancier one (calligraphy or some other easy to read but eye catching style) for the focus word(s) 

It’s also a great idea to create several different looking pins per post, and you can also use variations of the post title to try and reach as many different people as possible. 

You can see my own Pinterest graphic at the bottom of this post if you’re looking for inspiration.

Benefit Cosmetics Hoola Bronzer | Urban Decay All Nighter Setting Spray

Create a dedicate blog post board

This is not only a great way to keep all your pins in one place, but you can also pin this board to the front of your profile; which will make it the first thing someone sees when they click on your profile. 

Name the board after your blog, and use the description to tell people a little more about your content and what they can expect to see from you. 

As with all Pinterest boards, its good practice to use SEO friendly words and phrases in your boards description, to help people discover it easier in searches. 

Join group boards 

This one used to be the biggest way to get your pins seen, but Pinterest have caught on to us using them this way and have started to crack down on them. 

Which is really worrying as they’re generally the main source of traffic back to my blog. 

I’m still waiting to see the impact this will have on engagement; I had a pin go semi vial recently so my stats have been quite high over the last few weeks anyway. But for now the general advice is to avoid pinning your promotional pins to boards that don’t have the same theme as your post. 

Cath Kidson Daily Year Planner | Red Polkadot Pen | Pink Pencils

So for example: if I have a post on self care, I would need to pin it to self care related group boards, rather than then general “all niches welcome” boards that I’m part of. 

Even though Pinterest have changed things up now, I’m still going to include this tip as I’m not 100% sure what these changes will mean in the long term and I still think they’ll be important. 

Make your pins SEO friendly 

The thing about Pinterest is, isn’t really a social media site at all – it’s actually a search engine. 

As such, followers aren’t nearly as important on Pinterest as they are on say Twitter or Instagram. 

SEO can be hard to get your head around at first (and I’m by no means an expert!) but the way I think of it is “who do I want to read this and what are they likely to search for to find it?” 

Make sure to give your pins descriptive titles that include your SEO keyword (as close to the front as you can manage), as well as any other relevant words you think might fit with your pin. 

Do you use Pinterest for you blog? What are your top tips?

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How I Use Pinterest To Drive Traffic To My Blog

13 responses to “How I Use Pinterest To Drive Traffic To My Blog”

  1. Kayla Jayne says:

    This is a great post for bloggers like myself who have no idea how to use Pinterest for blogging purposes!

    Kayla | http://www.kaylajayne.co.uk
    xo

  2. Simplymiriam says:

    Thank you I needed to read this, I’m having trouble getting interaction as of lately. These are greats tips

  3. These are great tips. I wanted to know how I can use pinterest to drive traffic to my blog that I recently started. Thank you

  4. Some great tips! I’ve bookmarked to come back & have a read later when I have time to take it all in 😊

  5. Magickbox says:

    I don’t really use Pinterest but this has made me think twice about it. Will give it a go!

    Emma / http://www.magickbox.co.uk

  6. Thank you so much for these tips. I can’t wait to try it all out and see what happens. ♡

  7. Such a helpful post! I do a lot of these but I don’t take nowhere near the time and attention on Pinterest that I should. I have noticed a big difference in my Pinterest views on the app since I started doing some more to it – it’s gone from 1.5k to 66k in a few months which is good but the clicks though to my blog are still lacking! Thank you for the advice 🙂 xxx

  8. This post is so helpful! I’m looking to start using Pintrest more so I’ll definitely take on board these tips, thanks for sharing 🙂

    Kate | http://www.katelovesx.co.uk/

  9. I love Pinterest! I loved watching my views go from 1000k to 66k !! I am launching an online store soon so I will definitely follows these tips for our new page to drive some samples!

  10. This post is perfectly timed as I’m trying to learn more about Pinterest. I will definitely have to create a board for my blog posts 😀

  11. Kelly says:

    I’m still somewhat of a newbie to Pinterest but I’m trying to utilise it more, so this post has come at the right time for me! It’s so important, especially as a blogger, to make use of all platforms. I can’t wait to try out these tips and see how I get on. Great post!

  12. hannahmary94 says:

    Really interesting stuff for a newbie blogger, excited to give it a try! 😄

  13. Shalycee says:

    Thank you for this great post! I’m really really trying to figure out Pinterest because I think it will help me find my target audience easier and drive more traffic to my blog. Right now all traffic to my blog comes from Twitter.

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HI THERE!

Thanks for stopping by! I’m a twenty-five-year-old digital media graduate with a passion for writing and a desire to change the way we view mental health and autism. I’ve owned jademarie.co.uk for nearly two years now, and its slowly changed from a place where I would brain dump whatever was going through my head that day, into a place where people can come for help, advice and hopefully a bit of a laugh. I do occasionally come out with a witty sentence or two. Mostly by accident.

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