What Is A DA Score And How Can You Improve Yours

Get shit done poster + minimalistic office desk

Now I’m going to start this post by saying that I am by no means an expert on blogging; I’m just going to include the things that have helped me increase my own DA since I switched over to being self-hosted.

Probably not the best way to start a post, but I don’t want to make myself sound like some kind of expert.

These are just things that I’ve done myself on my own blog and that have helped increase my own score. 

Get shit done poster + minimalistic office desk
Photo by Minh Pham on Unsplash

In the past year, I’ve grown my DA up to 22, which I know isn’t huge in the grand scheme of things; but it’s above the 20 score that most brands seem to require to work with them. 

DA stands for Domain Authority and it’s basically how high Google ranks your website. 

This ranking is made up of many different things such as: how many high quality backlinks you have from other sites, that link back to your own site, how good your SEO (search engine optimization) is and even the format that you lay your posts out in.

Huge paragraphs are apparently discouraged; whereas short, easy to read sections make Google happy. 

As with anything, building up an authentic DA score takes time, it’s not something you’re going to be able to do overnight!

It could take months for you to see any kind on improvement, but don’t let that put you off. 

Keep at it and your hard work and effort will eventually pay off.

Leica camera + etra lens on a white desk
Photo by Markus Spiske on Unsplash

Comment on other peoples posts

As I mentioned before; having links from other websites back to your own site is a great way to boost your own DA.

However, it’s not the easiest thing to get your links into other peoples posts, which is where commenting on other peoples blog posts comes in. 

Now I’m not saying go around link dropping on other peoples blogs, that’s probably one of the most annoying things you can do and most people will just delete your comment anyway.

But when you find a post you’ve enjoyed and want to comment on, simply add your name and URL at the end of it.

For example:

Imagine that this is a comment on a blog post – once I’ve finished saying everything I want to say, I’ll end it like this…

Jade | jademarie.co.uk

It’s a great way to include your link in a natural and non-spammy way.

I always try and leave meaningful comments on peoples posts; the kind of comment that I’d like to receive on my own blog, rather than just “cool post, follow me!” which I’ve seen quite a few times over the years!  

I can almost guarantee that those kinds of comments will just get deleted and they definitely won’t follow you…

Pink t-shirt, blue jeans, iPhone, headphones, trainers and iPad flatlay
Photo by Emma Matthews on Unsplash

Guest Post 

Guest posting is great for a variety of reasons.

It can help you get seen by a new audience that you might not have reached otherwise, as well as get you links back to your blog at the same time.

The higher the DA of the persons site that you guest post on, the better the boost to your own DA will be. 

But finding guest posting opportunities can be hard, as not every blogger will host them on their blog – I know I personally don’t. 

If you know a blog that you would love to guest post on, there are a few things you can do to find out if they accept guest posts or not.

First off, check the persons About and Contact pages to see if they have a FAQ section or explicitly state if they accept them or not.

If you can’t see anything about guest posts on their sites, then have a scroll through their posts and see if any of them are guest posts.

If you can’t find any, you could drop them an email or message on social media to politely ask if they accept them or not.

Take SEO seriously 

SEO can be a little annoying at first, and does take some practising to master; especially in posts that are more general and don’t have a specific point.

Something that makes my life a lot easier is a WordPress plug-in called Yoast SEO; you simply type in the SEO focus word and it tells you how well your post is doing with a traffic light-style system.

Red means it needs improvement, yellow/amber means it’s okay but could be better and green is great – pretty self-explanatory.

Luckily it gives you lots of hints and tips on how to improve your score if it does come up with red or amber, all of which are pretty easy to implement.

Do you have any tips to help boost your DA?

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What Is A DA Score And How Can You Improve Yours

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  • bluebellstrees says:

    Great post as always Jade! You’ve helped me so much with my own blog, you’re my best friend/ personal blog expert haha! I think leaving comments also helps google see that you’re active in the community so to speak? Like it knows you’re not just posting, you’re engaging and doing everything else. Engaging with others seems to the the secret to everything online haha!

    Bella ¦ bluebellsandtrees.com

  • When I went self hosted my DA dropped from 19 to 1!!! So upsetting. Great tips though.

    Marie / http://www.tummy2mummy.net

  • Jade Marie says:

    Haha I’ll have to start charging soon 😉 helping you gives me inspiration for posts though so it’s a win-win ☺️ and hmm I’d never thought of that, maybe it does 🤔 it’s an interesting idea! Engaging with other people is definitely important as a blogger!

  • Jade Marie says:

    That’s probably because a DA is linked to a specific domain name, so when you switched over to a new one it will have reset to 1 again – hopefully you can build it back up again quickly though!

  • graphicsbysoph says:

    Great post, some helpful tips that I already use Yoast is brilliant for improving your DA too like you said☺️


  • It’s a great way to explain the DA! I personally don’t like leaving my URL after my comments but I will try your tip. Big hugs from NYC!



  • Jade Marie says:

    Thanks! 😊 Yoast is definitely one of the best plugins you can get in my opinion 😊

  • I’ve been wanting to guestpost more so that i can try and get my DA up! But im still yet to understand seo haha!

  • Jade Marie says:

    Thank you! I was so confused when I first heard about it, so I wanted to try to make it easier to understand for anyone else who might be as confused as I was lol it might be worth trying out, but if you still don’t feel comfortable then don’t feel like you have to 😊 Big hugs back to NYC! 😊

  • lifeofshar says:

    Thanks for this post Jade, I have recently gone self-hosted and got my own domain so my DA has literally gone right back down to 1! 🙁 and it has been making me so stressed trying to get it back up. Like you said it does take time. I now know to try and take part in guest posts. I never knew that about the paragraphs and layouts, Google can be so fussy haha! I have recently installed Yoast and been getting my head around it, it seems pretty good so far! Pictures are super pretty in this post too xx

  • Aaliyah says:

    I’ve been on 15 for ages and I still find it really confusing to how to get it up! I’ll be taking these pints in mind! I still don’t really get SEO hopefully I will one day! Grest post x

  • Jade Marie says:

    Haha SEO is a nightmare in all fairness! That’s why I love Yoast, it basically does it all for me 🙈

  • Jade Marie says:

    I didn’t know about it until last month either! Google can be ridiculously funny over things like that, I’m just glad I already wrote that way in the first place lol I hope your DA goes back up soon, I’m sure it will 😊 as hard as it is, try not to check it or worry about it – it’ll just stress you out and wont make it go up and quicker. And thank you! 😁 Chris bought it me to replace the one I managed to kill 🙈 xx

  • Jade Marie says:

    I hope they work for you and your DA starts to go up soon! 😊 So many people are saying they don’t really get SEO – its really difficult at first but after a while I found I started to get the hang of it; its trial, error and persistence! I‘ve got to the point where I write SEO friendly posts without realising it these days 😂 x

  • From somebody who very recently learned what a DA was I have found this post really helpful. I will keep a lot of those tips in mind. I do however find commenting on other people’s posts good for engagement anyways so if it improves your DA too it’s even better!

    Carly xx // http://www.prettystyleofliving.wordpress.com

  • Jade Marie says:

    I’m so glad to know you’ve found it helpful! 😊 yes commenting on peoples posts is definitely good for engagement in general, so including your link is just an added extra so to speak 😊 xx

  • Helpful post. I’ve only been blogging less than a year but now I have quite a bit of content I’ve been thinking I should work on increasing my DA. I installed Yoast the other day and I love all the hints it gives you at the bottom of your posts, but I shall certainly check out the beginners SEO guide you linked to because I still don’t really know what I’m doing 😂

  • Jade Marie says:

    It’s never too soon to work on your DA 😊 There are people who have been blogging for years who still don’t get SEO, so don’t worry too much about it – I’ve found its easier to understand with trial, error and practice 😂

  • This is such a helpful post! I’ve only gotten back into the blogging scene recently so don’t really know about DA scores. Does your website have to be self hosted for you to have one as I am still under blogspot.com.


  • Thanks for the tips! Really found this helpful! xx

    Caroline | http://caroomakeupblog.com

  • Thanks for the tips… I’m slowly building up my DA and love seeing it has gone up! There is still more I need to do though such as guest posts etc


  • brynn says:

    I really need to think about DA but am so overwhelmed. I loved hearing you tips but I’m scared to figure out what mine is. Guest posting something was a goal of mine anyways so maybe I will have to start there 🙂


  • Amy says:

    This is helpful thanks.

  • Jade Marie says:

    I believe so 😕 I know that when you switch over to self hosted you have to start from 1 again; so even if you do get one on blogspot, you wouldn’t take it with you if you went self hosted 😔

  • Jade Marie says:

    Glad you found it helpful! ☺️ xx

  • Jade Marie says:

    Glad you found it helpful 🙂

  • Jade Marie says:

    You’re welcome 😊 it is good to see it going up, although I try not to worry about it too much if I can lol

  • Bexa says:

    This is a really helpful post Jade! I use Yoast SEO, it’s such a good feeling when both traffic lights are green! (He he, it’s the little things 😂). I also get the frustration with short comments when they clearly haven’t read the post, they are just there to link drop. Similar to guest posts, I find that blogger collabs are another great way to boost DA. Thanks for sharing your suggestions lovely <3 xx

    Bexa | http://www.hellobexa.com

  • This was really helpful! I’ve managed to grow my DA to 12 in the 3 weeks that I’ve had my new site, but I wasn’t sure what I was doing to do it haha, this has made a lot of sense!

    Jas xx

  • Jade Marie says:

    Yeah that’s definitely a great place to start ☺️ don’t worry about checking your score just yet, just work towards improving it and then check when you feel comfortable ☺️

  • Jade Marie says:

    Oh wow well done! I got mine up to about 18 without knowing what I was doing – sheer dumb luck at its finest 😂 I’m glad the post has helped you though and actually made sense ☺️ xx

  • Jade Marie says:

    I’m glad that I’m not the only one who loves getting two green traffic lights 🙊😂 I’ve not taken part in a blogging collaboration yet, but it’s on my list of things I’d like to do ☺️💛 xx

  • brooke says:

    I love Yoast! It’s the best thing I have used, my DA is slowly but surely increasing and my blog is getting there too. There is some great tips in here for everyone!

    Brooke x

  • Samantha says:

    This is the post I’ve been waiting for! This is SO helpful, Jade 💕 I’ve honestly been struggling to up my DA so these tips will help so much, thank you!

    Samantha | https://believeinamiracle.co.uk

  • Jade Marie says:

    I’m so glad that you’ve found the post helpful Samantha 😁 I hope it helps you with increasing your DA! 💕

  • Jade Marie says:

    I’m glad you found them helpful ☺️ it does take quite a while unfortunately, but it’ll grow soon I’m sure ☺️ x

  • Tori says:

    These are some great tips! 21 is amazing by the way, well done!
    I also use YOAST, and although I’m not sure it’s really doing much I continue to use it for every post.

    Tori | JustTheBeginning-x.com
    Latest Post: BeFries, Brighton

  • ruthinrevolt says:

    Fantastic post with brilliant advice, as always! 😀 x

  • Fantastic advice! I love how you explain everything clearly and don’t get to complicated so that people like me with lack of technical knowledge understand everything X


  • lhope884 says:

    This post is so helpful! I’ve been tryimg to grow my DA for the longest time and couldn’t wrap my head around how to do it. I love Yoast and don’t know how anyone could blog or do SEO without it. Getting involved in guest posts can be hard but think I’ve managed to find a few people who are willing to let me write for them.

    Great post,

    Luce xo | lucyrambles.com

  • This post is very insightful. Thank you for sharing it 🙂

    Nora | http://noradileo.com

  • Thank you I’m going to give these tips a try x

  • Thank you so much for writing this, the little tips really help!

  • Geez, had never even heard of DA score, thanks for explaining!
    Now I can start learning more about it!

  • Bea says:

    Thanks so much for this post! I have been blogging for less than a year and it’s been a huge learning experience. In fact, I didn’t know much about SEO’s at the beginning and recently have been going back to fix up my old posts. This is so informative! I am going to share it with my followers.

    Bea | PackYourBags.Org

  • Great post! Thanks for sharing ur knowledge and experience.
    May /thepaconfessions.blogspot.com

  • amy3harris says:

    This is a great post! I’ve never heard of a DA score before or thought about some of these methods before, it has been so informative! Thank you ❤

    Amy | fleurdubelle.blogspot.co.uk

  • Ciara says:

    Hi Jade, thanks for all the info, I need to do all of the above more regularly. I accept guest posts on my collaborative online magazine blognewsweekly.com regularly!

  • Angela B says:

    Thank you for this info! As a newbie blogger I’m keen to learn anything that will help my experience. I’m currently just enjoying writing and the general experience so I hope it continues!

  • This article was so helpful! It actually prompted me to go and check my own DA, which I’ve managed to bring up from 18 to 21 in the last couple of months, which I’m super happy about. I love the YOAST SEO plug-in, although the readability function can get on my nerves sometimes. Who even knows what the Flesch test is, anyway? One thing I always do is leave my link at the bottom of comments because WordPress makes me use my old WordPress domain a lot, which is super annoying when I don’t use it anymore. The fact that it works well in terms of DA isn’t something I knew beforehand, but is definitely a bonus! Thanks for writing this post.

    Rebekah Gillian | https://rebekahgillian.co.uk/

  • I use Yoast too and think it’s a great tool. I need to work on my backlinks though. Thank you for the nudge!

    Paula | http://www.wildrootsmarketing.co.uk

  • Great post – all these tips are exactly what I am doing to improve my DA score and I have found that it is slowly creeping up. I agree that Yoast is excellent for helping a newbie like me with SEO!

    Sarah | http://www.dukesavenue.com

  • Louise Joy says:

    I only sat up and began to take notice of my DA when I bought my own domain and migrated away from blogger. I’m still learning, but plug ins like Yoast help! I really want to find the time to sit down and teach myself more about SEO though one day x

  • Great post, i’m still getting to hang with seo and da and things. I don’t know whether there is anything plugin wise when it comes to seo for blogger. I don’t think there is ;/ Anyways, thank you for sharing this important info. Best wishes. Laura / https://laustworld.blogspot.com/

  • This is a really thorough post! Nicely done 🙂 As you said SEO is so important but I think people can get put off because it seems super technical?! Posts such as this make it so much more accessible!! Thank you for taking the time to put it together 🤓

    If you are interested in Link Building for SEO / DA I have written a post recently. There is a section on identifying good / bad links 🙂


  • Opposite Tourists says:

    Great Post! As a brand new travel blogger we’ve been learning all about SEO and implementing it into our posts. We have managed to secure 2 guest posts this week so I’m really excited in how that might improve our DA. Rio – http://www.OppositeTourists.com

  • Some great tips, thank you 🙂 I only began blogging in June so this will be a big help. I had no idea that commenting on other blogger’s posts could help my DA!

    Emma | mydebtdiary.info

  • Thanks for explaining a bit about DA. It’s such a minefield. I try to leave comments on every blog post I read and enjoy.
    Karen | ouririshfamily.com

  • Jade Marie says:

    Thank you lovely! I’m proud of my 21 and hope it keeps growing 🙂 and it definitely will be helping, even if it doesn’t seem like it at first.

  • Jade Marie says:

    Thank you Ruth! 😁 x

  • Jade Marie says:

    Thank you! I couldn’t explain it in a complicated way because I don’t understand it myself when it gets complicated haha I wanted to create a post that anyone could understand, one that I wish I’d found myself when I was trying to understand what to do myself 🙂 x

  • Jade Marie says:

    I’m glad you found it helpful! I don’t know how anyone can manage without it – its made my life soooo much easier lol best of luck with the guest posts, I hope they go well for you 🙂 x

  • Jade Marie says:

    You’re welcome, best of luck with them!x

  • Jade Marie says:

    You’re welcome, I hope you find them helpful!

  • Jade Marie says:

    A lot of people haven’t so don’t worry too much about it 🙂 Hopefully you’ll be able to start working on yours now you know about it 🙂

  • Jade Marie says:

    Thank you so much lovely, I’m glad you found the post helpful 🙂 I remember when I first started blogging; I had absolutely no idea about any of the technical stuff either! Its a great idea to go and fix old posts 🙂

  • Jade Marie says:

    You’re welcome, glad you found the post helpful 🙂

  • Jade Marie says:

    You’re welcome! I’m so glad you found it helpful 🙂 lots of people have never heard of one before and it can be quite hard to find posts that explain it without getting too complicated 💛

  • Jade Marie says:

    You’re welcome, I’m glad you found it helpful! 🙂 and its great that you accept guest posts 🙂

  • Jade Marie says:

    Enjoying writing is definitely the most important part, especially as a new blogger 🙂 all the technical stuff is only really important if you want to work with brands or monetise your blog – if thats not your goal right now then don’t worry too much about all of this just yet 🙂

  • Jade Marie says:

    Oh wow well done Rebekah, thats brilliant! I basically ignore the readability section; I write how I would speak and I’ve never had any complaints yet haha and oh thats really annoying! Definitely a good idea to leave it on comments then; it has more than one use which is even better 🙂 You’re welcome lovely! Glad you found it helpful x

  • Jade Marie says:

    You’re welcome, I’m glad to have given you a nudge to work on them 🙂

  • Jade Marie says:

    It’s brilliant that you’ve already been using these tips and that they’ve been working for you 🙂 I don’t know how I’d mama get without Yoast to help me!

  • Jade Marie says:

    I’d definitely recommend sitting down and dedicating a day to SEO if you can, it’s helped me so much to take some time to learn about it all 🙂 x

  • Jade Marie says:

    Unfortunately I don’t really know anything about blogger, I only used it for a few months as part of a college project and I couldn’t really get the hang of it 🙁 I hope you still found the information helpful, even if just in a small way and that you can find something just as useful for blogger 🙂 Best wishes to you too Laura!

  • Jade Marie says:

    Thank you 🙂 I completely agree, I was so intimidated when I first started looking into it all – I’m not good with technical things and I thought I’d never be able to manage any of it. Just goes to show what a few good, easy to follow tutorials can achieve 🙂 and thank you I’ll check it out! 🙂

  • Jade Marie says:

    Congratulations on securing the two guest posts! 🙂 I hope you do see an increase in you DA from them – best of luck with them!

  • Commenting definitely seems to be working for me, my DA has gone from 1 – 14 since April which I’m super happy about! I wonder if it helps that Google can see that you are involved in the community and not just blindly posting? I always wondered how much social media shares impact DA too.

    Abi | https://whatabigailsays.co.uk/

  • rachelkdowning says:

    This is super super helpful!!
    I’ve never even thought about comments to leave back links. Thanks for this!

  • Jade Marie says:

    You’re more than welcome lovely, glad to help! 🙂

  • Yup, thank you! It’s on my list of “Things to do: Urgent!” 🙂
    Not enough hours in the day!

  • Carissa says:

    I was just searching about how to improve my DA score and came across your blog post! Thank you for sharing these tips, they are really helpful!
    Carissa | http://carissalam.com/

  • Thanks for this informative post. I just changed my domain name and my DA dropped from 21 to 11. I have no idea how to recover it. It’s so annoying, sometimes.

  • Thanks, this is really handy! Got lots to do

  • This might sound like a stupid question, but how do you find out what your DA is? I’ve only recently gotten into SEO and stuff when I went self-hosted and I’m still trying to figure it out… this post was really helpful though, glad I came across it!

    Chloë | http://www.lifethroughmydarkbrowneyes.com

  • Jade Marie says:

    It’s not a stupid question at all! 🙂 You can check it via Moz (there’s a link to it at the top of the post, linked to the words “Domain Authority”) – I’m glad you found the post helpful though!

  • PW Meghan says:

    Thanks for this! I’ve been using Yoast for a while now, and it’s really helped with SEO, but I just learned about DA a couple weeks ago and got really overwhelmed. I appreciate your post breaking it down into simple terms and steps.

    Meghan | acomplexpastorswife.com

  • AlexaJade says:

    This post is brilliant Thankyou!
    I’ve been trying to work out what a da score is for weeks

  • This is really useful! I had no idea what DA was because it’s not really a big thing in Australia but I’m definitely going to work on improving mine now I know what it is! Thanks Jade

    Michelle | The Unfinished Bookshelf

  • Jade Marie says:

    You’re welcome Michelle! Glad you found it helpful 🙂

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