Do You Really Need A Niche To Be A Successful Blogger

Self Care Sunday Mug + Twisted Tale: Reflection Book

Ever since I first started my blog, I’ve constantly been told that I need to pick a niche and only ever write about that particular topic.

If I didn’t then I’d have no readers, my blog would never take off and I wouldn’t be a “successful” blogger. 

Considering I had over 30,000 views in 2018 on my very non-niched blog, I think we can safely say that’s not quite accurate! 

Not that there’s anything wrong with having a niche (some of my favourite blogs to read are quite niche with their content), but it’s just not for me.

I could never be one of those bloggers who stick to one topic, mostly because I have a lot of different passions and options which I want to talk about and share. 

That and I think I’d run out of ideas for posts pretty quickly!

Self Care Sunday Mug + Twisted Tale: Reflection Book

Even though I call myself a mental health blogger when I’m asked what I write about, I cover so much more than that. I have posts on sex and relationships, social issues, blogging tips and even a bit of beauty thrown into the mix.

True some of these posts do better than others, but that’s the case with every blog I think – regardless of if you stick to a niche or not.

There are so many factors that go into how well a post will do, and quite a few of them are outside our control.

All we can do is create content that we’re proud of, promote it on our social channels and hope that other people love it as much as we do. 

At the end of the day, “successful” means something different to each individual blogger. 

I remember when I first started blogging and I considered my day a success if I got into double digits with my views.

Now I aim to hit triple digits, yet I know that there are bloggers out there that get ten times that number of views a day. 

Does that mean that I’m not a success because I’m not at the same level that they are? 

Of course not! 

They’ve probably been blogging for a lot longer than I have, and have put in a lot of time, effort and hard work to get where there are today. 

If I look back to where I was even just 6 months ago, I’ve made so much progress from where I was. Not just in terms of numbers, but in how confident I am in my own content.

I love what I’m doing right now and when I look back at this period in a years time, I’ll be able to see the progress and growth I’ve made since then too. 

Blackpool Beach | Seaside

We need to stop comparing ourselves to other people and their “success”, and start focusing on our own. Set your own goals and intentions and ignore what everyone else is doing, because their journey is different to yours. 

I’m a successful blogger because I choose to see myself as one; I have a blog and people enjoy reading my content.

Not only that but I regularly receive messages saying that I’ve helped people through my content; either with ideas and tips or just because I was willing to speak out about a condition they have too and make it seem more “normal”. 

That to me is what makes my blog a success. 

What are your thoughts on niches? Do you have one and if so, why/why not?

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Do You Really Need A Niche To Be A Sucessful Blogger

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  • “I’m a successful blogger because I chose to see myself as one!”

    QUOTE OF THE YEAR SO FAR! I loved this post, Jade and I’m totally with you, I could never be a niche blogger. Although I started out as one – I only posted about books / book reviews – I quickly got bored and wanted to venture out a bit more and it was the best decision I ever made. I love some niche blogs – I love the knowledge and passion these people have on one topic – but it’s certainly not the only way to be successful, despite what some “blogging gurus” might tell you! That’s actually a pointer I made in my “Things bloggers should never feel guilty about” blog post, is not having a niche. Because I STILL see so many bloggers on Twitter worry about going off niche. That they have a blog post idea but it doesn’t fit in. Your blog, your rules 🙂 Great post, as always! xxx

  • Jade Marie says:

    Thank you so much Jenny!! Its honestly become my mantra recently 🙌🏼

    Yeah I’ve seen so many “blogging gurus” saying you need one and I just don’t agree, and I think it’s putting people off and discouraging them because they don’t have one 😔

    Definitely agree with the “your blog your rules” statement – we shouldn’t be made to feel bad for blogging about what we love! ☺️ xxx

  • I love this! I could never be a niche blogger because I can’t pick one topic I love enough to never write about the other things that interest me, and honestly I bow down to anyone who can stick within one niche. It’s bloody impressive stuff. I do tend to stray towards bloggers who don’t have a niche though, just because I like to read around a variety of different topics.

    Cordelia ||

  • bluebellstrees says:

    Such a great post Jade! Having a niche or not is entirely down to the blogger themselves I think! I’ll definitely be quoting you on “I’m a successful blogger because I choose to see myself as one” too!

  • ruthinrevolt says:

    I love this! It was something I worried about so much as I was starting out, and now I’ve learnt to let it go and write about whatever I feel like. Also, your blog is amazing so that’s the main thing, from a reader’s perspective 😉

  • eviebraithwaite says:

    I love this! This is something which has been playing on my mind for a while now too. Having only just recently started my blog, I wasn’t sure which direction to take it in because I’m passionate about so many things; food, books, well being, health. However, so far I’ve blogged about anything and everything and loved every minute of it. The reason I blog is because I love writing and sharing my opinion, and I don’t think we need to niche to define that. Great post! x

    Evie x |

  • Nora says:

    So true… Today, I felt overwhelmed with all successful bloggers around. And at the beginning of my blog, I didn’t even post much because I thought that maybe I won’t be able to fit a niche and that I won’t succeed. It’s important to believe in yourself. Great post as usual, Jade 🙂

  • Kayla says:

    It’s so hard to really narrow down on a niche and sometimes it knocks my self confidence. This post really helped, thank you!

  • Marta says:

    Thank you for this. When I started a blog I got alot of advices from people telling me that I need a niche. And half of them dont even have blogs or write. They told me that nobody would read my posts because I write about real life, because there is too much going on on my blog, because I post my own photos and they are not looking very profesional. Ect. Ect. Well I never cared about what other people thought, but they did get me wondering. A month and half in to blogging I passed my 1000 views! Now 10 months after I passed my 10000 views! So really the joks on them. I love being a real life and a happiness bloger. I love that my blog is a mix of everything. I started blogging because of me and to sort out my mental health. Great things came out of my blogging for me. And at the end of the day me is the only one who matters.

  • Magickbox says:

    I’m glad you wrote this and to see so many others without niches! I’ve been worrying recently that my post ideas are all over the place but I can feel better about them now I think. Whenever I get round to writing them of course… 😅

  • Lisa's Notebook says:

    I don’t know how I haven’t come across your blog before but this is an amazing post. When I started out I had no idea there was even such a thing as a niche but then I was told the same as you. My daily views are still in double figures but that’s OK, because I’m doing what I love and I’m only answerable to me. The fact that people even want to read what I write is still something I struggle to get my head around sometimes! I love your point about not defining our own success by measuring it against others. We’re all unique and have our own strengths. Thank you for putting this across so brilliantly. I’ve just followed you on Twitter and Insta to make sure I keep up to date! x

    Lisa |

  • Great post !!! I’ve been saying this for years now; I tried niche blogging and all the other things “Successful Blogging 101” says you absolutely must do to be successful. I found that, yeah, some of them will increase your stats. But there was very little difference between the blog I ran using those methods, the blogs I ran before, and even the blog I run now.

    I feel like much more of it comes down to three things: 1. The quality of your content, 2. The genuinity / authenticity of your writing, and 3. Whether or not you’re putting your blog out there to be discovered in the first place- and how you’re doing so. If all of those are in the green, the readers will come regardless of your topic- or how often it may bounce around.

  • brianatrev says:

    So important to evaluate yourself and not on others terms!


  • Jade Marie says:

    I’m exactly the same, I’m way too eclectic to just stick to one topic! People that can are amazing and dedicated, but thats just not me lol I’m the same, I like to hear their opinions about different things, it’s much more interesting!

  • Jade Marie says:

    Thanks Bella! Yeah I think its completely personal choice, and I’m a bit fed up of people saying you HAVE to have one. You don’t! And haha it’s honestly become a mantra for me!

  • Jade Marie says:

    Thanks Ruth! I didn’t know much about blogging when I started mine, but after doing some research I really panicked thinking I was doing things wrong and I’d never have any readers. But since then I’ve stopped worrying and actually enjoy not having one, its much more my style haha and aww thanks hun 😉

  • Jade Marie says:

    I completely agree! I think having more than one topic is a lot more interesting, I enjoy reading someones opinions on different subjects 🙂 I love your blog and the fact that you have lots of different content, it always makes for an interesting read 🙂 x

  • Jade Marie says:

    Thank you so much Nora! 🙂 I relate so much to that, I used to worry and compare myself so much to other people (still do tbf though I’m trying not to) but it just ruins your happiness and confidence. It’s so important to believe in yourself and your content 🙂

  • Jade Marie says:

    I’m so glad my post could help! I honestly don’t believe you need a niche at all, although I think its something all bloggers worry about at some point or another!

  • Jade Marie says:

    Thats amazing hun congratulation! I got told a lot of the same things when I first started, and still get told it now even after two years of blogging. I know that there are some really successful niche bloggers, but there are also really successful non-niche bloggers too – I really don’t think it matters and we should just do what we like on our own blogs 🙂

  • Jade Marie says:

    I’m so glad it’s helped you and so many other people 🙂 never worry about not having a niche, write content you love and people will read it! Yeah I’m the same, I have so many half written blog posts or ideas with a title and bullet points that I need to get finished! haha

  • Jade Marie says:

    Thank you so much Lisa! I’m still in double figures but I’m trying so hard not to pay attention to stats and just enjoy the content that I’m creating. Yeah the fact that people actually want to read my rambles still surprises me!x

  • Jade Marie says:

    I completely agree with your points; readers enjoy engaging, high quality and genuine content – it doesn’t matter if it’s niche or not. I never tried all of those tips they give you, most of them made me feel that it would be taking my blog in a direction I didn’t like, so I’m glad to know that they don’t particularly work!

  • eviebraithwaite says:

    Ah thank you so much that’s so lovely! Yes definitely, some bloggers post such interesting, diverse content that it makes a blog so much more intriguing! x

  • Bexa says:

    This is such a fantastic post Jade! I totally agree that we don’t need a niche to be successful. Personally, I prefer blogs which cover a range of subjects as each time you return to find something a bit different. This is exactly how I feel about your blog, I think it’s awesome, interesting and always an enjoyable read <3 xx

    Bexa |

  • I completely agree with everything you said! I tend to jump from topic to topic on my blog, and I like reading blogs that do the same! It’s interesting to read about a variety of topics all in one place!

    ~ Paige

  • Heather says:

    I definitely think you don’t need a niche to be a successful blogger at all and love finding blogs that cover a whole range of topics! I’m hoping to expand my beauty and lifestyle blog to feature more fashion and maybe even parenting in the near future.

    Heather | x Highland Beauty

  • Jade Marie says:

    So many people are saying that they prefer non-niche blog, which I completely agree with! You never know what you’re going to get next and I love that ☺️ and oh Bexa thank you so much, you’ve made my week with your comment! 😘 xx

  • Jade Marie says:

    I’m glad so many people agree, I honestly think it’s the future of blogging; niches probably work for businesses but I don’t think they work as well for us!

  • Jade Marie says:

    Oh that sounds like a great idea! I think fashion, lifestyle and beauty natural work well together ☺️

  • Hilary says:

    A few years ago I used to only blog about beauty, and while it’s still a passion of mine, I always wanted to post other things as well but thought they’d be too off topic.

    After having my son, I quit blogging for a while but now I am back at it with a new blog and sharing posts on more than just one topic as I have more to insight to offer! It’s so much more fun blogging now that I feel like I’m not being so confined to a specific niche. Fantastic post, Jade!

  • abbiejadewanders says:

    I love this post and totally agree. You’re blog is fabulous and I love your content, so for me you are rocking it.

  • I 100% agree with you. I cannot imagine sticking to just one topic – life would be so boring! When I first started I read these ‘self-help’ blogs that continually advised to have a niche, I broke my head thinking it over and trying to come up with something until I realised that one should blog from the heart and what you are passionately interested in. When you do that, it all comes together.

    Thank you for your post – it is nic(h)e to know I’m not the only one that feels that way ☺️

  • Jade Marie says:

    I’m so glad you’ve been able to feel comfortable blogging about more than just beauty, and that you’re back to blogging again too ☺️

    I think writing about lots of different topics makes a blog much more interesting anyway!

  • Jade Marie says:

    Aww thank you so much Abbie! I’m glad you enjoy my content ☺️

  • YESSSS!! Couldn’t agree more!!! Do your thing I always say and stop trying to fit into a ‘box’! 🙂 xo

  • Sharon says:

    This post has inspired me to traverse boundaries with my blog. I too struggle with the idea of a niche, and would like to blog about many different things. If I’m passionate about the topic and proud of what I’ve written, then I can call myself successful, and I’d probably enjoy blogging more too.

  • Anonymous says:

    You are so right, I love this post

  • Kristina says:

    I’ve had a really HARD time actually sticking to a niche, and as a result, I’ve (re)started various blogs many times over the past decade! Thanks for this post – it reminded me that I should work on feeling more comfortable exploring what feels right for me with my blogs. 🙂

  • I love this post, my blog has a few different niches and i was recently thinking maybe i need to narrow it down as you said people tell you to pick one niche to be successful but after reading your post i dobt think am going to.x

  • Katie says:

    I love this post so much! For ages I thought I was a crappy blogger because I didn’t really have a niche. My blogs a little all over the place but I absolutely love it. The confidence I feel now compared to when I was forcing my blog into a niche is amazing. This post has made me feel much better about being niche-less so thank you x

  • Julia says:

    I think my favourite quote of this post was ‘I’m a successful blogger because I chose to see myself as one.’ I’ve struggled so much with my blog, fearing that I need a niche for people to actually have a want to read my posts! I’m still working on confidence in blogging but I’m getting there, I think trying to force a niche at the end of the day forces content and just becomes too stressful to handle. This post has made me feel so much better so thank you x

  • Michelle says:

    I remember hearing the same things when I first started back in 2013 and I did fail because I was so caught up in trying to be like everyone else and doing what the experts say. Now, I am starting over again without a niche and doing things my way. It’s too soon to know if I will be a “success” but I love it a whole lot more and that’s a win to me 🙂

  • Jade Marie says:

    That quote has honestly become my mantra recently!

    I definitely agree that trying to force a niche makes it hard to create genuine content 😔 blogging confidence takes time to build up, I’m only just starting to get some confidence myself!

    I’m so glad the post has helped you though ☺️ you definitely don’t need one in my opinion!x

  • Jade Marie says:

    As long as you’re happy with your content and enjoy writing, that’s all that matters really ☺️ I’m sure people will love your content, because you do ☺️

  • Michelle says:

    Right! If we stick with what we love eventually the right people will find us 💛

  • This is what the blogging community needs to here! I call myself a lifestyle blogger, but in reality I write about anything I want to. I think nowadays lifestyle incorporates a lot anyway. I mean, it’s anything to do with life! If I narrowed down and created a niche, I’d run out of content ideas too. I like the spontaneity of not having a niche. The idea that you can write about anything that inspires you is so freeing xx

  • I have what would be considered to be a niche blog because I blog about my chronic illness. BUT I am not my illness so I include an occasional recipe and a monthly book review. I have also written some posts that would be considered mental health/self care posts.

    So, no, I don’t think you have to have a niche to be successful.

  • Great post! I love your message – I choose to identify as an ‘alternative lifestyle’ blogger but also have travel posts, recipes, etc – Just follow your heart!
    Britt |

  • I have been wondering how I could monetize a blog that has mostly book reviews. Unless they were books I had written, I did not see how that was possible, mostly because of the niche question. Now the answer is I don’t have to stay with just books and reviews! Very interesting post. Found through Tailwind (shared) and share to FB. New subscriber.

  • Jade Marie says:

    Thank you so much! Lifestyle definitely covers a lot of different things 🙂 I completely agree, I couldn’t write about just one thing and I love being able to just talk about anything I’m interested in or passionate about!xx

  • Jade Marie says:

    There’s nothing wrong with having a niche lovely, I hope that this post didn’t come across that way! I just see it being pushed as the only way to be “sucessful” and I know it makes a lot of people feel like they aren’t good enough or that they have to have one when they don’t want one. The fact that you talk about other things (especially self care) is great though 🙂

  • Jade Marie says:

    Thank you! Its great to have a title (I call myself a mental health and lifestyle blogger when asked) but I don’t think that you should ever feel you have to limit yourself and your content 🙂

  • Jade Marie says:

    You could monetize by reviewing books on a sponsored basis 🙂 or even incorporating books into other topics, such as self care maybe? You defiantly don’t need to stuck to a niche though 🙂 and thank you so much!

  • Oh no you didn’t come across that way at all! I actually find myself wanting to write about more than my chronic illness. That is why I am expanding my focus a bit with the series I started yesterday. I am telling my mental health story.

  • Jade Marie says:

    Oh good! Just wanted to make sure ☺️ and that’s a great series to write! We always need more people writing about mental health ☺️

  • For sure, I use that ‘title’ but if you go to my blog the categories listed at the top are so much more lol

  • That’s such a wonderful thought. Would love to connect and chat up sometime. You do write beautifully…

  • Vox says:

    I think we realized a while ago that “success” is a highly personal and subjective thing, so while sometimes it’s helpful to look around to see what others are doing, it may not benefit your venture to fold their advice or to walk in their footsteps. As the person writing your own story, you have to decide when to break away from conventional wisdom and do what feels right and will lead to your own success. Thanks for sharing on an important topic.

  • As a very new blogger, this was a super helpful post! As the name suggests, I have started out writing about self-care and wellbeing, but I’m also really into books, education and I’d love to do favourites posts etc. so I know I will end up branching out, and it’s nice to see that it does work 🙂

  • Geraldine says:

    I appreciate this post a lot, because that’s what has been holding me back for many years! But I’ve finally decided to go ahead and make my blog anyway, and we’ll see where it takes me. Thanks for the post!

  • I totally agree with you! I stressed hard for a while that I didn’t have a “niche” but as soon as i let that go it has been so much fun blogging about whatever I feel passionate about and not getting forced into a box!

  • I’ve always believed that it’s best not to restrict yourself on the content you post because the most important thing about blogging is that you’re writing from the heart, and having a strict niche restricts that. Thanks so much for writing this post!

  • Niche doesn’t suit me either, I’m not a one dimensional person, overall yes I talk about health and recovery, but also concerts, events, crafts, and beauty, all the things that make me Me x

  • Great post! We definitely shouldn’t compare our blogs to others, everyones different, and we should blog about what we love. I also don’t really have much of a niche, but I always say that I’m a mental health and well-being blogger as the majority of my posts are. If I just stuck to one niche I think I’d run out of ideas too!

    Chloe xx

  • Jade Marie says:

    You’re welcome, I’m glad to know other people agree! I could never restrict myself with a niche, I have too much I want to say

  • Jade Marie says:

    That’s such a great analogy! We’d never just talk about one topic in real life, so why should we on our blogs 🙂 you’ve basically made yourself your niche!x

  • Jade Marie says:

    Thanks! 🙂 I still call myself a mental health blogger too, but I’ve started talking a lot more about self employed and blogging advice recently and I’m really enjoying creating that content too – I definitely couldn’t talk about just one topic!xx

  • I love that, so true.

  • Karalee says:

    I agree with you 100%! When I first started blogging I mainly wrote beauty posts & I ended up losing the motivation to blog. Now I write about whatever I want & I couldn’t be happier so I don’t think it’s necessary to have a niche.
    I also agree that we shouldn’t compare ourselves to other bloggers b/c we are all successful in our own ways & it isn’t all about numbers!

  • Love this! I just started blogging a few months ago and keep reading that I should “niche down” or else I won’t have an audience that wants to come back. This posts gives me hope that I’ll be able to find success even though I have a wide array of topics that I post on! 🙂

  • Jasmine says:

    I absolutely love this! I didn’t like the idea of having one niche, I also talk about multiple topics on my blog. A lot of us need to understand that everyone has different goals and success means different things to different people! I’m so glad you spoke on this!

  • Kaisa says:

    Awesome post! I’m always wary of advice that says you MUST do X, the ONLY way to succeed is to do Y… thanks for pushing back and doing what you want! This is the internet after all, who the heck knows the rules?!

  • I LOVE your outlook on this! I have always had having a niche thrown at me and I have multiple passions as welll! Great great GREAT post!

  • Courtney says:

    I really love this!! I am in the same boat as there are a number of things that I blog about and sometimes I wonder if I am doing it right. This makes me feel so much better, thank you for sharing your story!!

  • brianatrev says:

    When I first started my blog I had no niche! There is always pressure to have one but I love this!


  • Jade Marie says:

    I’m glad you managed to find your passion again, I definitely think having just one subject can lead to burnout and being uninspired!

  • Jade Marie says:

    Thanks! ☺️ and I had the same said to me when I first started but it’s definitely not necessary! Be your own niche – get people to come back because they love hearing your views on stuff or the way you write, that’s what works for me ☺️

  • Jade Marie says:

    I think it’s because we see so many people talking about what we “must” do and how that’s the only way to succeed – which is one of the reasons I wanted to write this post!

  • Jade Marie says:

    Thanks! ☺️ I’m never conventional and honestly think there’s no right or wrong way to blog/run a business – you should do what works best for you ☺️

  • Jade Marie says:

    Thank you so much! I’m so glad that you found it helpful, and it’s so sad that so many of us feel we have to have one just because of what other people say

  • Jade Marie says:

    I’m so glad my post could help you feel better about not having one! ☺️

  • Jade Marie says:

    Thanks! ☺️ I hope it can help people to realise they don’t need one ☺️

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