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Over the past year or so, Pinterest has become the main way I drive traffic to my blog.
Don’t get me wrong, I still get traffic from other sources like Twitter and normal search engines, but I can guarantee easily getting 3,000+ views a month from Pinterest alone.
Best of all, it takes very little effort to do!
I’ve actually just finished writing a 40 page eBook all about how I use Pinterest to drive traffic to my site.
I go into lots of detail about how to create eye-catching promotional pins (for free!), how to use SEO and keywords to rank highly on Pinterest and make sure you’re pin is seen, finding and using group boards and there’s even a section about Tailwind too.
If you want to know more about the eBook or see a full list of topics it covers, you can find it over on my shop – just click the button below.
Pin regularly throughout the day
Since I started to pin regularly, I’ve noticed a huge increase with my engagement.
Originally I’d go on a huge pinning spree every 4/5 hours, but I noticed that doing that didn’t really help my engagement – in fact it seemed to harm it.
So I started to pin around 15 – 20 pins every hour, and I noticed a big difference.
There’s one tool I couldn’t be without for my Pinterest marketing strategy these days, and that’s Tailwind*. It allows you to schedule pins
Plus it means you can literally pin while you sleep!
If you’re interested in trying Tailwind, you can get $15 free credit (
Even though I use Tailwind, I still pin manually throughout the day.
One thing I like to do is to take some time to pin other peoples content whenever I’m having a break from work. If I go to get a drink, make myself some food, stretch my legs, I’ll take a few minutes to pin some things to my boards.
It can take a while to get into the habit, but once you do, you’ll hardly even notice you’re doing it!
Create dedicated promotional pins
Sounds complicated, but its actually pretty easy.
Canva has a lot of templates for Pinterest graphics, and each one can be completely customised to fit your brand.
Make sure they include an eye-catching image (either stock or one you’ve taken yourself) and the title of your blog post.
I’d personally recommend using two different fonts for these pins; one for the main body of text (ordinary and easy to read) and then a fancier one (calligraphy or some other easy to read but eye-catching style) for the focus word(s)
It’s also a great idea to create several different looking pins per post, and you can also use variations of the post title to try and reach as many different people as possible.
You can see my own Pinterest graphic at the bottom of this post if you’re looking for inspiration!
Create a dedicated blog post board
This is not only a great way to keep all your pins in one place, but you can also pin this board to the front of your profile; which will make it the first thing someone sees when they click on your profile.
Name the board after your blog, and use the description to tell people a little more about your content and what they can expect to see from you.
As with all Pinterest boards, its good practice to use SEO friendly words and phrases in your board description, to help people discover it easier in searches.
Join group boards
This one used to be the biggest way to get your pins seen, but Pinterest has caught on to us using them this way and has started to crack down on them.
I’m still waiting to see the impact this will have on engagement.
But for now, the general advice is to avoid pinning your promotional pins to boards that don’t have the same theme as your post.
So for example: if I have a post on self care, I would need to pin it to self care related group boards, rather than then general “all niches welcome” boards that I’m part of.
Even though Pinterest has changed things up now, I’m still going to include this tip as I’m not 100% sure what these changes will mean in the long term and I still think they’ll be important.
Make your pins SEO friendly
The thing about Pinterest is, isn’t really a social media site at all – it’s actually a search engine.
As such, followers aren’t nearly as important on Pinterest as they are on say Twitter or Instagram.
SEO can be hard to get your head around at first (and I’m by no means an expert!) but the way I think of it is “who do I want to read this and what are they likely to search for to find it?”
Make sure to give your pins descriptive titles that include your SEO keyword (as close to the front as you can manage), as well as any other relevant words you think might fit with your pin.
Do you use Pinterest for your blog? What are your top tips?
If you want to learn how you can use Pinterest not just to skyrocket your blog views, but also to grow your social media followers, increase the number of people on your email list and boost your sales, then my eBook is the perfect tool for you!