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Pinterest has become the main way I drive traffic to my blog over the past 6 months. Don’t get me wrong, I still get traffic from other sources like Twitter, but I can guarantee getting 2,000+ views a month from Pinterest alone.
Best of all, it takes very little effort to do!
I’m currently working on an eBook for my store, that is going to go into this subject in a lot more detail, but I wanted to create a basic post on the subject for people who can’t (or don’t want to) buy the eBook.
Since I started to pin regularly, I’ve noticed a huge increate with my engagement. Originally I’d go on a huge pinning spree every 4/5 hours, but I noticed that doing that didn’t really help my engagement – in fact it seemed to harm it.
So I started to pin around 15 – 20 pins every hour, and I noticed a big difference.
I’ve recently started using Tailwind* to test out if it’s worth the hype, and so far I’m liking it. I originally tried out the 100 pin free trial, but I didn’t really notice any difference; it can sometimes take weeks to notice a real difference in engagement on Pinterest, which isn’t really possible with the trial.
If you’re interested in giving Tailwind a go, you can get $15 free credit when you sign up with my referral link*.
Even though I now use Tailwind, I still pin manually throughout the day.
I got myself into the habit of pinning whenever I’m having a break from work; if I go to get a drink, make myself some food, stretch my legs – I’ll take a few minutes to pin some things to my boards.
It can take a while to get into the habit, but once you do, you’ll hardly even notice you’re doing it!
Sounds complicated, but its actually pretty easy.
Canva have a lot of templates for Pinterest graphics, and each one can be completely customised to fit your brand. Make sure they include an eye catching image (either stock or one you’ve taken yourself) and the title of your blog post.
I’d personally recommend using two different fonts for these pins; one for the main body of text (ordinary and easy to read) and then a fancier one (calligraphy or some other easy to read but eye catching style) for the focus word(s)
It’s also a great idea to create several different looking pins per post, and you can also use variations of the post title to try and reach as many different people as possible.
You can see my own Pinterest graphic at the bottom of this post if you’re looking for inspiration.
This is not only a great way to keep all your pins in one place, but you can also pin this board to the front of your profile; which will make it the first thing someone sees when they click on your profile.
Name the board after your blog, and use the description to tell people a little more about your content and what they can expect to see from you.
As with all Pinterest boards, its good practice to use SEO friendly words and phrases in your boards description, to help people discover it easier in searches.
This one used to be the biggest way to get your pins seen, but Pinterest have caught on to us using them this way and have started to crack down on them.
Which is really worrying as they’re generally the main source of traffic back to my blog.
I’m still waiting to see the impact this will have on engagement; I had a pin go semi vial recently so my stats have been quite high over the last few weeks anyway. But for now the general advice is to avoid pinning your promotional pins to boards that don’t have the same theme as your post.
So for example: if I have a post on self care, I would need to pin it to self care related group boards, rather than then general “all niches welcome” boards that I’m part of.
Even though Pinterest have changed things up now, I’m still going to include this tip as I’m not 100% sure what these changes will mean in the long term and I still think they’ll be important.
The thing about Pinterest is, isn’t really a social media site at all – it’s actually a search engine.
As such, followers aren’t nearly as important on Pinterest as they are on say Twitter or Instagram.
SEO can be hard to get your head around at first (and I’m by no means an expert!) but the way I think of it is “who do I want to read this and what are they likely to search for to find it?”
Make sure to give your pins descriptive titles that include your SEO keyword (as close to the front as you can manage), as well as any other relevant words you think might fit with your pin.
Do you use Pinterest for you blog? What are your top tips?
A twenty-four-year-old autistic writer and designer from Sheffield. Tattoo obsessed, animal lover, self confessed bookworm and eclectic witch.