Well yesterday was a striking reminder for me as to why we need to avoid relying on social media as business owners.
Out of the blue my Pinterest account, which is my main source of traffic to my blog, eBook and sign ups for my email list, was suspended.
6 million monthly unique views, over 6,000 followers, and thousands of pins all gone in seconds, without any warning.
Thankfully I managed to email Pinterest and when they looked into it, my account had been accidentally been picked up as spam.
They instantly reinstated it and thankfully all my pins were still there.
Short of a slight drop in my engagement stats since I hadn’t been active for 4 days, plus what I’m assuming to be a clear-out of fake/bot followers, everything seemed to be fine.
However, this whole
Don’t rely on social media as a core part of your business strategy.
It doesn’t matter if it is Pinterest, Instagram, Twitter or even Facebook, the simple fact is we don’t own those social media platforms and our accounts can be suspended or deleted at any time.
All the content you’ve created for it, all the followers you’ve gained and all the time you’ve put into it would be gone, and there’s absolutely nothing you can do about it.
I had been working on increasing my DA, SEO and email list subscribers over the past few months anyway, but this has really made me consider the strategies I use and my plan for growing my business in the future.
Pinterest might be a fantastic way to promote new posts or products, it’s done wonders for my traffic and growing my email list and I’ve even written an eBook on it, but at the end of the day, it’s still not a channel I own.
Obviously, I’m not going to stop using social media altogether. Pinterest accounts for 90% of my traffic and that isn’t traffic I can currently afford to lose.
Even so, I’m going to try and avoid relying on it quite as much as I did before.
Instead, I’m going to focus on the channels that I do control such as growing my email list, building a community and restarting my newsletter again.
What are your thoughts on using social media as a core part of your business strategy? Is it worth the risk, or is it always better to work on the channels you own?